Brunswick Athletic Club is looking for businesses and brands to join us as partners as we continue to grow one of Melbourne's longstanding athletics communities.
For more than 70 years, Brunswick has brought people together through athletics. From juniors discovering the sport for the first time through to competitive athletes, Masters, coaches, officials, volunteers, families and supporters, our club is built around people who genuinely care about sport and their community.
Now we're looking to build partnerships with businesses that want to become part of that community.
Our approach is pretty simple.
Your brand should get something back.
More than a logo
We don't think modern sporting sponsorship should simply mean putting a logo on a fence and calling the job done.
We want our commercial partners to receive genuine value from their involvement with Brunswick Athletic Club.
That means understanding what your brand is trying to achieve and building a partnership around it.
WORN Apparel, competition gear, sporting equipment and merchandise.
SEEN Social, website, EDMs, events and exposure across our wider community.
CREATED UGC, photography, video, athlete stories and campaign content.
ACTIVATED Product trials, offers, giveaways, events and brand activations.
You're not simply buying a logo placement. You're becoming part of the Brunswick athletics community.
Real people. Real content.
One of the biggest opportunities for our partners is content.
Brunswick is full of real athletes and real stories. Young athletes beginning their journey. Experienced competitors chasing the next personal best. Masters athletes who have spent decades in the sport. Coaches, officials and volunteers who help make athletics happen every week.
That creates opportunities for brands to work with the club on authentic content featuring our athletes, members, coaches and officials.
Photography. Video. UGC. Athlete stories. Product content. Campaign assets.
Created with our community and, depending on the partnership, available for your brand to use across its own channels.
Content that goes beyond Brunswick
A partnership doesn't have to stop when the competition finishes.
We can work together to create content that lives across Brunswick's channels while also giving partners useful assets for their own social, digital and marketing activity.
That's where we think sporting partnerships become much more interesting. Rather than simply buying exposure, brands have an opportunity to create something authentic with the people they're supporting.
Bring your brand to the track
There are also opportunities to bring partnerships to life within the club community.
Depending on your business and objectives, that could include product trials, member offers, competitions, giveaways, event activations or something completely different that we develop together.
A sportswear company might want athletes wearing and experiencing its products. A health, fitness or recovery brand might want athletes genuinely using its products. A local business may want stronger awareness and connection within the community.
Another partner may be looking for authentic sporting content, ambassadors or an opportunity to physically bring its brand into an athletics environment.
The right partnership will look different for every business.
One club. A seriously broad community.
Athletics has an unusually broad community, and that's one of the things that makes partnering with Brunswick interesting.
Juniors • Open athletes • Masters • Families • Coaches • Officials • Volunteers • Supporters • Local businesses
Brunswick brings together people across different ages, events, abilities and stages of life, along with the parents, families, volunteers and supporters who make community sport possible.
For a partner, that creates an opportunity to connect with people both on and beyond the track.
For Brunswick, strong partnerships help us continue providing opportunities for people to train, compete, develop and belong.
No cookie-cutter sponsorship packages
We're not interested in squeezing every potential partner into the same Bronze, Silver or Gold package.
Your brand. Your audience. Your objectives.
Let's build the partnership around what you actually want to achieve.
That could mean apparel and equipment. It could mean digital exposure and EDMs. It could be content, events, products, services, activations or a combination of several.
We'd rather start by understanding your brand, your audience and what you'd actually like to get back from the partnership, then work out what makes sense for both sides.
BRAND What do you want people to know about you?
AUDIENCE Who are you trying to reach and engage?
OBJECTIVE Awareness, content, engagement, trial or community?
PARTNERSHIP Then we build something that makes sense.
Let's go further together
Brunswick Athletic Club has been part of Melbourne athletics for more than 70 years.
We're proud of where we've come from. Now we're looking for businesses and brands that want to be part of where we're going next.
Interested in partnering with Brunswick Athletic Club?
Let's have a conversation about your brand, what you're trying to achieve and what we could build together.
Email:brunswick.aths@gmail.com
President Noddy:0468 859 685